Saturday Stats: What Consumers are Doing with Their Phones in Stores
“The proliferation of smartphones has caused a tectonic shift in consumer behavior. Consumers, armed with iPhones and Android devices, some even with tablets, have realized that the key to finding the...
View ArticleSaturday Stats: Getting Mail Is a Life Experience
“…People like to get mail. They enjoy the experience of going to the mailbox and finding something interesting to look at and hold in their hands. (They may not like to get bills, but those are...
View ArticleSaturday Stats: Social Media Marketing Objectives
“Imagine, for a moment, that as a marketer, if you were to go to your boss or client and say, ‘I’m going to send out a million postcards today.’ You would be asked many questions about what you were...
View ArticleSaturday Stats: Email Marketing Integration
Saturday Stats: Email Marketing Integration “Email finally pushed away from the desk and left the office at the end of 2013, becoming a mostly mobile channels as smartphones and tablets accounted for...
View ArticleSaturday Stats: I Love the ‘10s—Direct Mail Response Rates
“It may be true that response rates are not as high as in that Golden Era—but in most categories they’re down only slightly, if at all. Some marketers, such as retailers, are seeing dramatically...
View ArticleSaturday Stats: SEO Success Metrics
“The State of Search (as the saying goes) is strong and innovation will make it stronger. We will continue to find new ways to deliver relevant results to consumers while finding ways to provide value...
View ArticleSaturday Stats: The Future of Online and Nonprofits
“Now the challenge for charities, like their commercial counterparts, will be moving away from tracking group behavior to tracking individual preferences so that messaging can be honed to a...
View ArticleSaturday Stats: Content Marketing Challenges
“…Marketers must reinvent themselves as innovators and the champions of what’s next. Customers are more empowered than ever before and the Web provides them with instant information gratification....
View ArticleSaturday Stats: Smartphone Segmentation
“Marketers must also learn to put mobile at the heart of their marketing, which will help them better connect, engage, and influence customers. Listening to the customer and their digital signals,...
View ArticleSaturday Stats: SEO Objectives
“In the past year alone we’ve seen Enhanced Campaigns, the rise of Product Listing Ads, continued growth of engines not named Google in global markets and the launch of Yahoo! Gemini. And all of it...
View ArticleSaturday Stats: What Email Campaign Elements are You Testing?
“… The same opportunity to develop segmentation with behavioral dimensions—based on when consumers read mail, and on which platforms—which allows deeper customer connectiosn and more predictive...
View ArticleSaturday Stats: The Value of Data to Employment
Saturday Stats: The Value of Data to Employment “Today’s marketers are using data in more ways than ever before and that widespread data focus will continue to intensify in the year ahead. Data...
View ArticleSaturday Stats: How Often Do You Receive Data?
“The power of big data is not to be feared, but rather harnessed, to reach customers in a way that’s relevant, not creepy. … Tools such as marketing automation now make it possible to take...
View ArticleSaturday Stat Series: Game-Changers vs. Fads—Search Trends and Technologies
Welcome to this week’s edition of Saturday Stats, where we give you a just a taste of wisdom from the DMA 2013 Statistical Fact Book. In the changing environment of the internet, it is crucial to...
View ArticleSaturday Stat Series: Email Subject Lines and Click Rate
Welcome to this week’s Tuesday Teaser, where we give you a just a taste of wisdom from the DMA 2013 Statistical Fact Book. What do you look for when you scroll through your email? Are there subject...
View ArticleSaturday Stat Series: Integrating Social and Email
Welcome to this week’s edition of Saturday Stats, where we give you just a taste of wisdom from the DMA 2013 Statistical Fact Book. On the one hand, social media is quickly rising as an important...
View ArticleSaturday Stat Series: Where is the Mobile?
Welcome to this week’s Tuesday Teaser, where we give you a just a taste of wisdom from the DMA 2013 Statistical Fact Book. With mobile poised as one of the most rapidly growing sectors of the...
View ArticleSaturday Stat Series: How Do You Use Your Phone?
Welcome to this week’s edition of Saturday Stats, where we give you a just a taste of wisdom from the DMA 2013 Statistical Fact Book. Mobile marketers are certainly spoiled for choice when it comes...
View ArticleSaturday Stat Series: Social Media and B2B vs. B2C
Welcome to this week’s Tuesday Teaser, where we give you a just a taste of wisdom from the DMA 2013 Statistical Fact Book. There are probably as many different ways to use social media sites as...
View ArticleSaturday Stat Series: Social Media Objectives
Welcome to this week’s edition of Saturday Stats, where we give you a just a taste of wisdom from the DMA 2013 Statistical Fact Book. When it comes to social media marketing, it helps to have a...
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